Southeast Asia E-commerce
20 verified facts tracked for this market — each with its source, reporting period and evidence tier. Tier 1 = primary institutions (central banks, statistical offices); tier 2 = disclosed industry panels.
| Metric | Value | Geo | Period | Tier | Source |
|---|---|---|---|---|---|
| Adults ages 15-24 connecting to the internet only through free WiFi, Philippines | 13.2555182055704percent | PH | 2024 | T1 | api.worldbank.org |
| Online buying via mobile or internet, young adults ages 15-24, Philippines | 42.637734842877percent | PH | 2024 | T1 | api.worldbank.org |
| Indonesian adults who used a mobile phone or the internet to buy something online | 26.3percent of population age 15+ | ID | 2024 | T1 | data.worldbank.org |
| Used mobile phone or internet to buy online, young adults 15-24, Vietnam, World Bank Global Findex | 61.8935884803018% of population age 15-24 | VN | 2024 | T1 | data.worldbank.org |
| Indonesian adults who made a cash payment upon delivery for an online purchase | 20.3percent of population age 15+ | ID | 2024 | T1 | data.worldbank.org |
| Daily internet use among young adults ages 15-24, Philippines | 78.980514904783percent | PH | 2024 | T1 | api.worldbank.org |
| SaaS customer acquisition cost (CAC) increase over 5 years, global | 60% increase in CAC vs 5 years prior | GLOBAL | 2026 | T2 | paddle.com |
| Early-stage SaaS/subscription customer churn rate benchmark, global | 1-5% monthly churn rate | GLOBAL | 2025 | T2 | chartmogul.com |
| Video commerce share of Southeast Asia e-commerce GMV | 25percent | SEA | 2025 | T2 | bain.com |
| Southeast Asia e-commerce GMV (2025 full-year projection) | 185USD billion | SEA | 2025 | T2 | bain.com |
| Share of SaaS companies ($20M-50M ARR) rating events as an effective GTM channel, global | 79percent | GLOBAL | 2025 | T2 | highalpha.com |
| Year-on-year growth of Southeast Asia online advertising | 16percent | SEA | 2025 | T2 | bain.com |
| Year-on-year growth of advertising revenue at Southeast Asia food delivery platforms | 60–90percent | SEA | 2025 | T2 | bain.com |
| Southeast Asia D2C Seed and Angel equity funding volume | 3USD million | SEA | 2024 | T2 | cdn.tracxn.com |
| Southeast Asia D2C total equity funding volume | 32.5USD million | SEA | 2024 | T2 | cdn.tracxn.com |
| Firms identifying transportation as their biggest business obstacle, Vietnam, World Bank Enterprise Surveys | 6.2percent of firms | VN | 2023 | T2 | enterprisesurveys.org |
| Days to clear imports through customs, Vietnam, World Bank Enterprise Surveys | 8.3days | VN | 2023 | T2 | enterprisesurveys.org |
| Average number of electrical outages per month, Vietnam, World Bank Enterprise Surveys | 0.7outages per month | VN | 2023 | T2 | enterprisesurveys.org |
| Top-100 APAC ecommerce checkout pages lacking security trust logos, Stripe checkout audit | 79% of audited top-100 ecommerce websites | 2022 | T2 | stripe.com | |
| APAC online shoppers' cart abandonment when preferred payment method is unavailable, Stripe State of Asia Pacific Checkouts survey | 84% of surveyed APAC consumers who said they would frequently abandon their cart if their preferred payment method wasn't available | 2022 | T2 | stripe.com |
Connected markets
Same vertical, other geographies
- India ecommerce · 20 facts
- Singapore ecommerce · 20 facts
- Indonesia ecommerce · 20 facts
- Vietnam ecommerce · 20 facts
- Latin America E-commerce · 20 facts
Same geography, other verticals
- Southeast Asia Fintech · 20 facts
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