Indonesia ecommerce
20 verified facts tracked for this market — each with its source, reporting period and evidence tier. Tier 1 = primary institutions (central banks, statistical offices); tier 2 = disclosed industry panels.
| Metric | Value | Geo | Period | Tier | Source |
|---|---|---|---|---|---|
| Made a digital online merchant payment for an online purchase, Indonesia, World Bank Global Findex | 5.99% of population age 15+ who paid online | Indonesia | 2024 | T1 | data.worldbank.org |
| Adults who made a digital merchant payment for an online purchase, Indonesia, World Bank Global Findex | 5.99percent of population age 15+ | ID | 2024 | T1 | data.worldbank.org |
| Number of e-commerce businesses, Indonesia | 4,40million businesses | Indonesia | 2024 | T1 | web-api.bps.go.id |
| Indonesian households owning a computer | 18,52percent | ID | 2024 | T1 | bps.go.id |
| Gross National Income per capita, PPP, by country, World Bank | 16050current international $ | ID | 2024 | T1 | data.worldbank.org |
| Internet users by country, World Bank (individuals using the Internet, % of population) | 72.8% of population | ID | 2024 | T1 | data.worldbank.org |
| Adults who bought something online, Indonesia, World Bank Global Findex | 26.3percent of population age 15+ | ID | 2024 | T1 | data.worldbank.org |
| Adults who paid cash on delivery for an online purchase, Indonesia, World Bank Global Findex | 20.31percent of population age 15+ | ID | 2024 | T1 | data.worldbank.org |
| New businesses registered, Indonesia, World Bank | 182200count | ID | 2024 | T1 | data.worldbank.org |
| Indonesia e-commerce merchants who became inactive sellers (not actively trying to sell online) | 21percent | ID | 2022 | T1 | documents1.worldbank.org |
| Indonesia e-commerce merchants avoiding digital-platform loans due to high interest rate cost | 17percent of merchants who did not take a | ID | 2022 | T1 | documents1.worldbank.org |
| World Bank Logistics Performance Index (Overall score), by Southeast Asia country | 3index score 1 | ID | 2022 | T1 | data.worldbank.org |
| Indonesia e-commerce merchants reporting time constraints running their online business | 83percent | ID | 2022 | T1 | documents1.worldbank.org |
| Indonesia e-commerce merchants who never had prior learning/preparation before starting online selling | 34percent | ID | 2022 | T1 | documents1.worldbank.org |
| Adults who made a cash payment upon delivery for an online purchase, trend, Indonesia, World Bank Global Findex | 11.86 (2021) -> 20.31 (2024)% of population age 15+ | Indonesia | 2021-2024 | T1 | data.worldbank.org |
| Adults who used a mobile phone or the internet to buy something online, trend, Indonesia, World Bank Global Findex | 18.22 (2021) -> 26.30 (2024)% of population age 15+ | Indonesia | 2021-2024 | T1 | data.worldbank.org |
| Adults who used a mobile phone or the internet to buy something online, Indonesia, World Bank Global Findex | 18.2204152915163percent of adults age 15+ | ID | 2021 | T1 | data.worldbank.org |
| Individuals using the Internet, Indonesia, World Bank (ITU World Telecommunication/ICT Development Report & database) | 10.92 (2010) -> 69.21 (2023)% of population | ID | 2010-2023 | T1 | data.worldbank.org |
| Early-stage SaaS/subscription customer churn rate benchmark, global (ChartMogul SaaS Benchmarks Report, n=2,100+) | 4% monthly churn rate | GLOBAL | 2024 | T2 | recurly.com |
| Free-to-paid conversion rate for credit-card-gated SaaS free trials, ChartMogul SaaS Conversion Report | 30percent conversion | global | study conducted January 2026 | T2 | chartmogul.com |
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